Direction Like A CEO

Get crystal-clear direction for your business — so you can finally focus, take action, and move forward with confidence.

If you’ve been feeling overwhelmed by too many ideas… unsure what to offer next… second-guessing your direction… or struggling to explain what you actually do — this workshop will change everything.

In 20 calm, practical minutes, you’ll walk away with:

✔ A clear direction of what you offer your business
✔ A simple statement that explains what you do
✔ Clarity on who you help, what problem you solve, and what outcome you create
✔ Confidence about what to focus on next

Direction is the foundation of everything in your business — and once you have it, everything gets easier.

Get it Now - Just $27

Without direction, everything feels harder:

Decisions slow you down

Offers feel uncertain

Content feels unclear

Sales feel inconsistent

Explaining your business feels messy

Every new idea feels like “maybe this is the thing”

With direction?

You’ll know what to focus on, what to ignore, and how to move forward with clarity.

This workshop shows you exactly how to find it.

What You'll Get:

This is a practical, no-fluff, step-by-step workshop.

You'll learn:

✔ The real reason direction feels hard (and why it's not your fault)

✔ You’ll discover why niching, avatars, and guessing your ideal client often don’t work — and what CEOs do instead.

✔ The 3 CEO Direction Anchors

A simple, practical framework that reveals your direction instantly.

✔ How to identify your lane (without boxing yourself in)

A clear, CEO-friendly way to define what you do, who you help, and why it matters.

✔ Your CEO Direction Statement

By the end, you’ll have a clean one-sentence direction you can use everywhere — from sales pages to intros to social media.

✔ Your Direction Map

A simple map of the steps to guide every decision you make in your business going forward.

Perfect For You If…

You have too many ideas and don’t know which direction to choose

- You’re trying to “find your niche” but nothing feels right

- You want clarity before pricing or building more offers

- Your business feels scattered, unfocused, or inconsistent

- You struggle to explain what you do in one clear sentence

- You’re creating content… but your message still feels muddy

- You’re working hard but not seeing clear progress

- You crave a simple, confident direction that makes sense

Direction Like a CEO will give you clarity in minutes.

Don't guess, get clarity on what you offer

✅ A simple, practical framework that reveals your direction instantly.

✅ How to identify your unique selling point/lens (without boxing yourself in)

✅ A clear, CEO-friendly way to define what you do, who you help, and why it matters.

✅ A clean one-sentence direction you can use everywhere — from sales pages to intros to social media.

Just $27 - get it now!

Get it Now!

Why This Works

Because the answer was never “niche harder.”
It was never “get an avatar” or “pick a demographic.”
And it was definitely never “choose something and hope it sticks.”

You don’t need a label.
You need clarity.

Direction Like a CEO works because it’s built on how real people operate.
We naturally attract certain clients.
We naturally solve certain problems.
We naturally see the world through a unique lens.

This workshop shows you how to recognise those patterns and build your business with them, not against them.

When you stop trying to be everything and finally align with the direction that feels true, solid, and simple… your business becomes lighter, clearer, and more profitable..

Hi, I'm Niky! Headline

I’m Niky, a business and leadership coach with a Masters in Entrepreneurship and 18 years of experience leading teams and leaders of leaders.

During my career having always been quite passionate about wanting to work for myself, I undertook to take a Masters of Entrepreneurship to help me on this path. During the course of my study I became pretty obsessed with the way you can use feasibility modelling to determine potential profitability of a business and I developed the Bizcalc Business Profitability Model, a tested, data-driven framework that helps business owners turn their ideas into measurable profit potential. I have now refined this very comprehensive business feasibility model into a GPT.

My style is straightforward and practical — blending real-life leadership lessons with actionable tools that make growth feel achievable, not overwhelming.

My coaching and tools are designed to shift you from hustler mode into confident CEO leadership, so you can set boundaries, simplify decisions, and scale sustainably. Whether you’re growing a business or advancing your leadership career, I’ll help you lead with clarity and confidence.

Niky, Business & Leadership Coach, BCom, MEnt, Prosci® Certified Change Practitioner

Feedback on my previous work

While this workshop is all new material, here are things people have said about me in the past.

"Niky is an expert at Strategic Leadership (making sure others understand the wider team goals/priorities and what we collectively need to do to reach it – try to understand the barriers and provide support in breaking them down) also being able to effectively manage priorities 😊."

"Niky is excellent at being well organised, setting clear expectations and direction to the team, being decisive."

"I have sought Niky's advice for Leadership issues/concerns (how to approach a particular situation), how to manage conflicting priorities and talking through ideas that would support/help improve performance."